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Hank Cardello

Director, Obesity Solutions Initiative

Hank Cardello is a former food industry executive whose mission is to drive practical public policies on food and obesity issues and to guide business on how to profitably transition to better-for-you products.

Cardello serves as a Senior Fellow at the Hudson Institute, a non-partisan policy think tank in Washington, DC, where he directs its Obesity Solutions Initiative. He is the author of Stuffed: An Insider's Look at Who's (Really) Making America Fat published by HarperCollins/Ecco, and the landmark reports Better-for-you Foods: It’s Just Good Business and Lower-Calorie Foods: It’s Just Good Business.

For over three decades, Hank was an executive at some of the world’s largest food and beverage companies, including positions as President of Cadbury-Schweppes’ Sunkist Soft Drinks, Inc., Vice President of Marketing for Canada Dry, Director of Marketing for Coca-Cola USA, and Brand Manager for Anheuser-Busch and General Mills. He has served as Chief Executive Officer for several nutritional food ingredient companies and, in 2000, was identified as a “Top 10 Innovator” in the Nutritional Foods industry. From 2007-2008, Mr. Cardello Co-Chaired the inaugural Global Obesity Business Forum, an initiative sponsored by the University of North Carolina at Chapel Hill.

Hank’s perspectives have been shared in numerous publications, including the Wall Street Journal, The New York Times, the Washington Post, The Economist, and TIME magazine, as well as in major broadcast media, such as CNN, NPR, the BBC, Good Morning America, CNBC, and the major television networks. Mr. Cardello has been a regular contributor to the Atlantic and Forbes on food industry and obesity matters.

Cardello's undergraduate degree was awarded Magna Cum Laude in materials science and metallurgy from Lehigh University, and he holds an MBA in marketing from the Wharton Graduate School, University of Pennsylvania.

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Media Coverage

Hank Cardello’s latest research on lower-calorie food options in supermarkets written up in MarketWatch and __Convenience Store News

Hank Cardello’s recent research on lower-calorie foods at supermarkets featured in MarketWatch, Food Business News, and Fox 4 News

Hank Cardello quoted in Prepared Foods on public and private sector opportunities to improve the health of the U.S.

Hank Cardello is scheduled to speak at the Dietary Guidelines Summit on May 21, the FMI Connect Convention on June 9th, and at the 8th Biennial Childhood Obesity Conference on July 2nd.

Hank Cardello featured on Food Marketing Institute’s blog with questions food retailers need to ask themselves

Hank Cardello quoted in Reader’s Digest on lower-calorie food sales

Hank Cardello spoke at the U.S. Chamber of Commerce Foundation – 2015 Health & Wellness Forum. His remarks begin at 16:00.

Hank Cardello interviewed by FMI on Hudson Institute’s Obesity Solutions Initiative’s newest study The “Better-For-You” Business Case: How is The Supermarket Sector Shaping Up?

Hank Cardello’s Obesity Solutions Initiative research quoted in Foot Navigator after an event at the Partnership for a Healthier America Summit

Hank Cardello moderated a panel at Building a Healthier Future Summit 2015 at the Washington Hilton, Lincoln West

Hank Cardello quoted in MarketWatch and Washington Post on how lower-calorie products sell better

Hank Cardello spoke at the Worlds of Healthy Flavors conference on January 23, 2015 at the Culinary Institute of America at Greystone (St. Helena, CA).

Hank Cardello featured in an article on Future Food 2050 Online

Hank Cardello quoted on National Public Radio on how healthful foods can be good for a food company’s sales growth

Hank Cardello quoted in LA Times on the increasing sales of “better for you” versions of popular foods

Hank Cardello quoted in ConscienHealth on obesity and food policy

Hudson Institute dietary guidelines referenced in Commissaries for the DoD’s Healthy Base Initiative using its standards and low calorie criteria

Hank Cardello quoted in USA Today on consumers’ healthy eating choices

QSR magazine quotes Hank Cardello and cites study published by the Obesity Solutions Initiative

Hank Cardello quoted in Minnesota Public Radio News on consumer interest in healthy ingredients

Hank Cardello quoted in Christian Science Monitor on the link between lower-calorie products & profits