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Hank Cardello

Director, Obesity Solutions Initiative

Hank Cardello is an author, guest columnist, and advisor to corporate executives on matters related to consumer wellness, solutions to obesity, and practical food policy. For over three decades, Cardello was an executive at some of the world's largest food and beverage companies, including positions as President of Sunkist Soft Drinks, Inc., Vice President of Marketing for Canada Dry, Director of Marketing for Coca-Cola USA, and Brand Manager for Anheuser-Busch and General Mills. Most recently, Cardello has served as Chief Executive Officer for several nutritional food ingredient companies.

In 2000, Cardello was identified as a "Top 10 Innovator" in the Nutritional Foods industry. He has advised or partnered with several major food, beverage, and nutrition corporations such as Coca-Cola, Campbell Soup, Hormel Foods, Nestlé, Pillsbury, Quaker Oats, and Tropicana.

Cardello is the author of Stuffed: An Insider's Look at Who's (Really) Making America Fat (www.stuffednation.com) published by HarperCollins/Ecco in 2009. The book offers provocative viewpoints regarding how to solve the obesity crisis by engaging the food industry and demonstrating how corporations can enhance their profits by improving their customer's health.

Cardello's perspectives have been shared in numerous media, including U.S. News & World Report, Forbes, the New York Times, Newsweek, the Los Angeles Times, NPR, Good Morning America, NBC and Fox News. He is a regular contributor to the Atlantic.

Cardello's undergraduate degree was awarded Magna Cum Laude in materials science and metallurgy from Lehigh University, and he holds an MBA in marketing from the Wharton Graduate School, University of Pennsylvania.

Publications

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Past Events

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Lower-Calorie Foods: It's Just Good Business

Better-For-You Foods: It's Just Good Business

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Media Coverage

Hank Cardello quoted on National Public Radio on how healthful foods can be good for a food company’s sales growth

Hank Cardello quoted in LA Times on the increasing sales of “better for you” versions of popular foods

Hank Cardello quoted in ConscienHealth on obesity and food policy

Hudson Institute dietary guidelines referenced in Commissaries for the DoD’s Healthy Base Initiative using its standards and low calorie criteria

Hank Cardello quoted in USA Today on consumers’ healthy eating choices

QSR magazine quotes Hank Cardello and cites study published by the Obesity Solutions Initiative

Hank Cardello quoted in Minnesota Public Radio News on consumer interest in healthy ingredients

Hank Cardello quoted in Christian Science Monitor on the link between lower-calorie products & profits